Portfolio
Rest Break Software Branding
Solutions: Brand Identity, Icon Design, Logo Design, Website Graphics
Background
ScreenRest is a simple to use and friendly rest reminder software. It is aimed at individuals who want a gentle reminder that they should take a regular break from using their computer.
Requirements
Create a versatile, non corporate, brand identity that can be used throughout the software and product website.
- Branding identity
- Logo design
- Website header
- Website graphics
- Website favicon
- Perspective screenshots
- Software graphics
- Installer graphics
- Software icons
Project Gallery
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Concept
My branding concept was nature, reflected in the use of a bee and flower, and in the roundness of the graphics and font used. As the logo needed to be flexible – used in the software and website in a range of sizes – I broke it down in elements; flower, bee and text.
The bee became the main logo element due to its flexibility in scaling. It is featured throughout the software and website as well as being used as a desktop shortcut. The addition of the flower gives the bee depth and helps balance the logo when used at larger sizes.
