Television Tracking App



A television show tracking app, allowing the user to sort and mark shows as watched available on iOS for iPhone.  Helping the user to keep track of streaming, DVD and internet shows that do not follow a schedule.  Alongside the iPhone app there is also an Apple Watch app for greater flexibility.


  • Icon design
  • Promotional video
  • Glyph design
  • Complimentary Colour scheme
  • Website Design
  • Source iPhone and Apple Watch mock-ups

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My branding concept was to create a simple icon, reinforcing the name of the App. Not wanting to get bogged down with trying to convey a message of televisions and shows I felt the apps name would reinforce its brand combined with a bold two colour theme, give a no-nonsensemessage. This created an an iconic image that the app developer decided to use a logo. The app also required a series of custom glyphs for use in settings and navigation menus. Each glyph needed to follow a familiar theme that flows through iOS apps, yet still offer a uniqueness and a set line style to give the app cohesion.

Following a clean website layout that is popular amongst iOS apps, I focused on the main features of the app;  iPhone app, Apple Watch extension, and highlight its unique features and information screens.  As an iPhone app, the application needed to be featured within an iPhone and Apple Watch. Limiting the website to its main brand colour, a complimentary colour and black and white, the website is designed to highlight the graphics of the application and its features.

The app developer also requested I aid in the creation of a promotional video to accompany the app.  Using Camtasia 3 I created video featuring iPhone and Apple Watch usage of the app and presented it in video format with graphical overlays.